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Merchandising

Overview
Monitor and maintain pharmacy layout
Manage pharmacy advertising and promotions
Manage pharmacy pricing policies
Pharmacy housekeeping
Questions
Pharmacy housekeeping:

As well as the appropriate placement and distribution of merchandise within the pharmacy, you need to be concerned and on top of pharmacy maintenance.

Effects of this area are:-
  • customer perceptions of the operation
  • the longevity of the premises
  • operating expenses
A maintenance schedule should be an integral part of managing this process.

Even the most carefully planned and monitored pharmacy is going to run into unforeseen problems of one sort or another. Of course, an efficient operation will try to plan for the unforeseen as well.

Merchandise Management (possible problems)
  • late arrival of ordered goods
  • non-arrival of ordered goods
  • goods damaged in transit
  • space shortage problems due to poor forward planning
  • storeroom spoilage of merchandise
  • selling floor spoilage of merchandise
  • pilfering
Store Presentation (possible problems)
  • late arrival of ordered displays/materials
  • non-arrival of ordered displays/materials
  • displays/materials damaged in transit.
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